Book Launch Promotion Ideas
Not sure what to offer? Collaborate with your author partner to create a joint prize. Maybe a bundle of both your books. Or a quirky fan package (who doesn’t want socks with your book cover on them https://realitypms.com/?).
110. Use reader surveys to gather feedback and improve strategies. Surveys are a great way to understand your readership better. Take opinions and feedback seriously so you can target your marketing accordingly.
Collaborating with other authors is one of the smartest book promotion ideas to build community and boost your reach. It’s a way to make the lonely writing life a little less lonely. And let’s be honest—it’s a lot more fun to share the journey.
Book Promotion Ideas
You can find bloggers who invite authors to write a guest post. However, to actually produce sales based on a site’s subscribers, you’ll need to research whether their interests align with your target readers. If not, you may spend hours preparing your guest post but gain no sales.
You can find bloggers who invite authors to write a guest post. However, to actually produce sales based on a site’s subscribers, you’ll need to research whether their interests align with your target readers. If not, you may spend hours preparing your guest post but gain no sales.
When a customer signs up for or purchases a digital product, they receive an email containing links to access the product. Although Pagewheel automatically generates the content of this Delivery Email, you have the option to customize it to better suit your needs. Accessing the Delivery Email Editor To access the Delivery Email Editor, go…
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
If you’re working with a publicist to get mainstream media coverage or specifically looking for opportunities in that realm, draft a press release about your book to make it easy for journalists to cover. This should include everything newsworthy about your release and answers to any important questions they might ask.
Make each keyword as long and detailed as possible to hit more “phrase matches” for what readers might search. For example, a book tagged with the keyword “dark academia” will index for that single term, but the longer keyword “Ivy League secret society dark academia” allows it to index for multiple search terms — effectively maximizing your exposure to readers.
Children’s Book Promotion Ideas
To effectively target the ideal customer, authors of children’s books should create a detailed profile that includes demographics and online behavior. Understanding the target audience’s characteristics, preferences, and purchasing habits is essential for tailoring marketing efforts effectively. By identifying the ideal customer, authors can develop targeted marketing campaigns that resonate with the caregivers who are most likely to purchase their books.
There are numerous awards for self-published children’s books. Most charge an entry fee, ranging from $50 per title to $500+, but winning one of these competitions and being able to display the winning seal will help set your book apart.
The goal is to set up a number of promotions right after you first launched your book, so that the sites can give you some momentum to trigger Amazon’s algorithm, launching you into the upper rankings of your category.
Attending book festivals and fairs also allows you to network with other authors, publishers, and industry professionals, opening doors for collaborations and future opportunities. These events often attract a diverse audience, including educators, librarians, and caregivers, making them an ideal platform to gain exposure and increase the visibility of your children’s book.
Book Launch Promotion Ideas
Note that Amazon’s “Look Inside” feature does not allow you to select which pages readers can see, so by default, your sample chapter on Amazon will have to be your first chapter. However, you can always polish up another chapter to use as a sample on your own website, or even as a lead magnet for your mailing list.
Twitch has become one of the most popular platforms for people to follow their favorite pros in just about any industry. From sewing to dancing to playing video games, everyone is getting in on the action. As an author, you can use Twitch for many things: do a reading from your book, talk about how you developed part of the story, give a Master Class on writing, talk about the research you did while writing the book, or just let people watch as you write! Some writers prefer to hide away as they write, but if you’re ok with looking up every once in a while to read comments and answer questions, you can get a Twitch following and generate buzz for your past, present and future books.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
To execute this strategy, seek out businesses that align with your book’s themes or target audience. For instance, if your novel is set in a coffee shop, partnering with a local café could create an immersive experience for attendees. Work with your partners to develop exclusive deals, such as discounted beverages for event attendees or special menu items inspired by your book. Consider creating co-branded merchandise that ties your book to the local business, offering a tangible memento of the event.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!